SERVICES TOWARDS NEW FRANCHISORS

The services that we offer to franchisors, are developed and completed in 4 stages. Below, you will be able to read the step-by-step analysis of a Franchise system.

1st: Business Concept Suitability Check

• Complete Diagnostics Examination & Feasibility Study
• Research and Evaluation of Competition
• Market Research
• Brand Image Evaluation
• Sources of Supplies
• Systems and Processes
• Corporate culture
• Turnover
• Sales Seasonality
• Faculty of Concept reproduction
• Workout of Shop – Finalisation of Concept

2nd: Business Plan Constitution

• Business Plan
• Main characteristics of franchise concept
• Market Analysis
• Development Plan
• Marketing & Sales Plan
• Growth, Follow-up and Reports of Network function
• Configuration of economic terms (entry free, royalties, marketing fees)
• Financing Prefiguration
• Capital Venture

Substructure Development

• Evaluation and corrective interventions in Concept
• Control of Franchise Investment Information Folder according to Greek Franchise Association
• Review of existing Folder
• Documentation of know-how, Editing of Manuals
• Employment and Education of Staff
• Constitution of Franchise Conventions
• Franchise Package standardisation and syntax of Information Folder

3rd: Development Plan Implementation

• Evaluation and corrective interventions in Concept
• Evaluation of Franchise Eligibility
• Resolution of problems in Franchisee relations
• Marketing Campaign of Candidate Investors' attraction
• Candidate Franchisees Evaluation
• Management of Human Potential
• System Growth Organisation & Human Resources management
• Evaluation and Employment of staff
• Franchisees & Personnel Training in the Parent Company
• Programming of collaboration among Franchisees and Franchisors
• Advertising Brief

4th: Network Check & Support

• Organisation of mechanism, follow up and network control
• Replanning of Enterprising Process
• Billing Policy Control
• Products & Services Evaluation
• Mystery Shopping
• Shop Efficiency Control

MASTER FRANCHISE MARKET & DEVELOPMENT

• Research for Master Franchise (promotion of customers, attendance in reports, market research, investors)
• Planning of network growth
• Control of network growth

OTHER SERVICES

Along with its Franchise services, Progress and Co offers:

• Marketing Consulting
• Cultural - Social Marketing
• Real Estates Finding
• Executives Training
• Store Construction
• MIS (Management Information system)
• CRM (Customer Relationship Management)